Welcome to the world of Visual Strategy Maps (VSMs), where engaging illustrations and graphics come together to create a powerful tool for learning and collaboration. Whether you're trying to communicate a new business strategy, organisational culture, or a customer journey, VSMs are the way to go. Not only are they fun and inspiring, but they also have proven benefits that will take your organisation to the next level.

Did you know that people remember things better when they are presented visually? In fact, research has shown that visuals are processed 60,000 times faster than text alone. So why not leverage this power to communicate your ideas more effectively? With VSMs, you can create engaging visuals that your team will remember.

Another great thing about VSMs is that they can be understood by anyone, regardless of language, cultural background, or level in the company. By using illustrations and graphics, you can create a shared language that everyone can understand. This leads to better collaboration and alignment, which ultimately translates into better performance and results.

‍

So what are the top benefits of VSMs for your company?

Better understanding and retention: People remember things better when they are presented visually. By using VSMs, you can create a clear and memorable representation of your strategy, which leads to better understanding and retention.

Fosters collaboration and alignment: By creating a shared language and understanding, VSMs can help foster collaboration and alignment within your team. This leads to better communication, more effective problem solving, and improved performance.

Powerful tool for change management: VSMs are a great way to illustrate the current state and desired future state of a process or system. This helps employees see the need for change and understand how their efforts contribute to the overall goal.

Anyone can understand: Unlike text-heavy documents or presentations, VSMs can be understood by anyone, regardless of their language or cultural background. This makes them a great tool for global companies or teams with diverse backgrounds.

‍

It’s time to get visual

At Engage, our process is detailed, fun, and effective.

‍Discovery: During this stage, we work closely with our clients to gain a deep understanding of the concept they want to represent in their VSM. We ask lots of questions, gather information, and create a detailed brief that will guide the design process.

Design: Our team of experienced consultants, illustrators and designers work together to create a visual representation of the concept outlined in the brief (e.g., 5-year strategy, culture, or customer journey). We use a variety of visual elements, including icons, illustrations, and text, to create a cohesive and engaging VSM. Our designers work iteratively with our clients to ensure that the VLM accurately reflects the concept and meets the client's goals.

Delivery: Once the VSM is complete, we deliver it to the client, along with any supporting materials, such as training, video or implementation guides. We also work with our clients to ensure that the VSM is effectively implemented within their organisation. This may involve training employees on how to use the VSM, or incorporating it into existing training programs.

‍

With proven benefits like better understanding and retention, collaboration and alignment, and a powerful tool for change management, it's no wonder that VSMs are becoming increasingly popular in the business world. So why not try it out for yourself and see the results? Give us a call today.